Department of Journalism and Communication

With a backdrop of Hong Kong's economy entering a take-off stage which heightened the growth of civil society, the founding of the Department of Journalism and Communication at Chu Hai in 1968 was a response to the societal demand of media professionals.

The Department was the first offered a four-year post-secondary journalism programme at tertiary education in Hong Kong, and it has nurtured approximately 1,500 graduates. Its strength is shown by an impressive track record of successful employment and the number of strategic positions held by our graduates in all major media sectors, serving the communities throughout the world.

Many of our graduates are now working in influential positions in local and overseas media organizations located in U.S.A, Canada, Australia, U.K., Hong Kong and Taiwan. Their contributions to the progress of the media profession and civilization in our society are widely recognized.

Information


Bachelor of Arts (Hons) in Journalism and Communication

Title of Programme Bachelor of Arts (Hons) in Journalism and Communication
Host Department Department of Journalism and Communication
Mode of Attendance Full-time
Normal Duration 4 Years
Credits Required for Graduation 123 Credits

Aims

  • Integration of theory and practice into the study of various aspects of the media professions
  • A global perspective for students to adapt to the rapidly changing post-modern society
  • Emphasis of professional ethics, social responsibility and commitment
  • Development of interdisciplinary skills

Objectives

  • Reflect, relate and apply consolidated journalism, communication and social science theories in a role as a high-caliber professional of the media industry
  • Produce print, electronic and web media contents based on solid knowledge and hands-on training
  • Develop critical thinking, independent analysis and creative ideas through various designated seminars and workshops
  • Develop students with strong attributes of professional ethics, social responsibility and commitment
  • Develop students with the mindset of humanism

Programme Characteristics

  • Strive for a well-balanced teaching combining both practice and theory
  • Integrate print, electronic and web media into one field of study effectively
  • Increase students’ chances for further studies and broaden their career prospects from the courses of “Chinese Contextual Communication” and “Social Science Fundamentals”

Bachelor of Arts (Hons) in Advertising and Corporate Communication

Title of Programme Bachelor of Arts (Hons) in Advertising and Corporate Communication
Host Department Department of Journalism and Communication
Mode of Attendance Full-time
Normal Duration 4 Years
Credits Required for Graduation 123 Credits

Aims

  • Nurture a creative generation of media and communication practitioners of advertising and corporate communication with a mindset of cross-boundary
  • Provide an integrated training of practical skills in advertising, public and investor relations to serve and offer communication strategies and solutions to private and public entities
  • Bridge communications of all aspects across sectors and territories to foster understanding and the perception of corporate image

Objectives

  • Training up students capable of working out communication strategies or solutions that integrate advertising and PR elements
  • Paving a solid ground for youngsters to enter advertising and corporate communication sectors with a creative mind and problem solving ability
  • Enabling students to become a knowledgeable addition to advertising agencies, PR firms, or any firm that offers an integrated solution of advertising and corporate communication from ad-production, event management, PR communication, to concept marketing, etc
  • Educating youngsters to develop attributes of cross-culture, cross-sector, and cross-territory to cope with the social context of globalisation and postmodernity

Programme Characteristics

  • Equip students with problem solving abilities in communication work
  • Break down barriers and merge elements of advertising, PR and corporate communication into teaching
  • Emphasize mindsets of cross-boundary, cross-culture and bypassing convention
  • Combine solution and creativity in the curriculum

Bachelor of Arts (Hons) in Communication and Crossmedia

Title of Programme Bachelor of Arts (Hons) in Communication and Crossmedia
Host Department Department of Journalism and Communication
Mode of Attendance Full-time
Normal Duration 4 Years
Credits Required for Graduation 123 Credits

Aims

  • To provide a solid education on the application of border-free communication and media production that cuts across genres and purposes
  • To educate a creative generation of media practitioners capable of handling digital devices to make up crossover contents and formats for communication of all purposes
  • To contribute mobile media practitioners with a crossover mindset and ability of working out the production and contents on convergent media platforms

Objectives

  • Enabling students to adapt to the digitalization effects and impacts on communications, ways of perception, media formats and platforms
  • Training up students with a variety of techniques to configure interactive communication and integrate its contents in a crossmedia format
  • Developing students with the ability of hybriding any communication and production formats for the production of the mobile media
  • Educating youngsters to develop attributes of cross-culture, crosssector, cross-genre and cross-territory to cope with the social context of globalisation and postmodernity

Programme Characteristics

  • Enable students to develop cross-approach towards communication work
  • Work out crossmedia production in the mobile digitalization context
  • Integrate interactive communication with a crossover mindset
  • Instill a postmodern approach into the curriculum