Department of Business Administration
Meeting the Professional Needs
of the Business Community
As a knowledge-based, technologically advanced economy, Hong Kong's
demand for well-educated manpower has already exceeded supply and
is expected to grow rapidly especially in the areas of business,
finance, insurance, and logistics. As Hong Kong is undergoing a
transition from skill-based to knowledge-based economy that includes
high value-added business and services, management professionals
have become the key human resources for supporting the new knowledge-based
economy. All of these factors indicate that graduates of the Business
Administration (BA) Programme will be well placed to gain employment
from the expected increase in manpower demand in the future.
Hong Kong's Future with Full
Awareness of Business Opportunities in China
With the emergence of China as a member of the WTO, the CEPA agreement,
and the rapid development of other major Asian cities, Hong Kong,
to its favour, has more career opportunities on one hand, and at
the same time facing greater competition from other regional counterparts
on the other. It is vital for us to develop a coherent and consistent
direction that is in line with the development associated with China
and to fortify our strengths in order to take full advantage of
the plentiful business opportunities. As it is evident that China
can provide abundant and cost effective labour and plentiful natural
resources, Hong Kong should concentrate on what it had been doing
all along to provide and supplement China with professional and
management expertise that are on parity with international standards.
In addition, the recent Government's Policy Address highlighting
the growth of the Pearl-Delta Region and Yang-Tze Delta Region as
highly productive economic regions again re-emphasised the importance
of the co-operation that will mutually benefit Hong Kong and the
Mainland.
Our responsibility then, as a tertiary education institution, is
to equip our students with professional and technological know-how
through quality education to support and sustain the economic growth.
Our Business Administration Programme is in good position to help
meeting this robust demand for well-trained, highly qualified and
experienced professionals in Hong Kong and its neighbouring regions
for the challenges of the years to come.
A Flexible and Diversified Business
Administration Programme
The rogramme in Business Administration focuses on management disciplines
with special emphasis on the understanding of different functional
interrelationships. Our proposed programme intends to provide students
with solid business knowledge and background based on multiple business
perspectives and balanced skill sets to help them become effective
leaders in the business environment. Besides acquiring the knowledge
on management, students are free to focus and develop their areas
of interests which would help achieve their future career and personal
objectives. Students may specialise in areas such as general management,
human resources or marketing.
With this merit, students can have the flexibility to structure
their course of studies in order to best suit their needs for future
career aspirations in business and management. This distinct feature
of our programme thus provides a flexible and diversified curriculum
in Business Administration so as to prepare our students to face
the challenges of their future career development and further postgraduate
studies or research.
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