Department of Business Administration

	Department Main Page		Career Development
	General Programme Information		Faculty and Staff
	Programme Aims and Objectives		Professional Recognitions
	Programme Structure		Information for Students
	Course Description		Scholarly Activities

Programme Aims and Objectives

Aims of the Programme

The Programme aims to provide a broad-based and highly flexible curriculum with integrated business and management elements to our students allowing them to develop their professional and business-related careers. The specific aims of the Programme are to provide students with:

• Knowledge on the best practices of responsible business
  
• An all-round education with emphasis on a wide range of skills and competencies such as leadership, communication, and effective resources utilization to meet the challenges of the ever-changing global business environment
  
• Better employability to develop their career in general managerial positions in various business related fields such as human resources, finance, and IT
  
• Strong analytic skills in managing small, medium and large business organizations
  
• Solid theoretical knowledge on business and management to pursue post-graduate study or research
  
• A good sense of professional ethics, social responsibility and commitment
  
• Adequate knowledge and skills in using advanced technologies related to business applications.
  

Objectives of the Programme

The main objective of the Programme is to equip students with in-depth knowledge in various areas of business and management. The students are expected to possess:

• The knowledge and skills for becoming effective managers in the ever-changing business environment
• A thorough understanding of the roles of modern business and its management in the local and international business environment
• A good sense of global vision and the adaptability to meet the challenges in the global business environment
  
• Competencies in leading and managing all types of organizations
  
• Abilities to describe, analyse, synthesise and evaluate theoretical models underpinning key business management concepts for evaluation of current needs and forecast future trends
  
• In-depth knowledge on management functions including planning, organizing, staffing, leading, controlling and decision-making for managing application purposes
  
• Knowledge and practical skills in marketing for the analysis, design, implementations, and control of strategic marketing plans
  
• General knowledge in identifying, measuring and communicating financial information to make objective financial decisions
  
• A strong sense of professional ethics, integrity, accountability and social responsibility
  
• Ability to apply knowledge of information technology to business related problems
  
• Generic skills in creativity, critical thinking, effective communication and interpersonal dynamics.
  
  
  

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