新 聞 及 傳 播 學 系 Department of Journalism and Communication

	學 系 主 頁		就 業 前 景
	綜 合 資 訊		教 學 設 備
	課 程 宗 旨 及 目 標		學 術 活 動
	課 程 結 構		教 職 員 名 單
	課 程 簡 介		給 學 生 之 訊 息

課 程 簡 介 Course Description

JCM 101 Introduction to Journalism 1 term, 3 credits
This course provides an understanding of the theoretical and practical issues underlying Journalism. To introduce the foundation of Journalism which includes: The elements of Journalism; News reporting and writing skill; What journalists work for? The responsibility of journalists; The ethics of journalists.
Keyword Syllabus
Journalism, journalists, News, the right to know, loyalty to citizens, discipline of verification, to monitor the power interest in society, press conference, public criticism and compromise, personal conscience, public interest, self-discipline, ethics.
Prerequisite
Nil

JCM 102 News Photography 1 term, 3 credits
The course aims to give students a basic understanding about photojournalism and to provide basic skills in news photography such as camera operation, exposure control, flash using and Photoshop application. Upon completion of the course, students will understand: Working knowledge of the fundamentals of photojournalism and basic photography skills; Visual appreciation; Critiques of photographic works.
Keyword Syllabus
Depth of field, aperture, shutter, film speed, focal length, decisive moment.
Prerequisite
Nil

JCM 103 History of Chinese & Foreign Press 1 term, 3 credits
This course provides an understanding of the methods of communication and the means of forming public opinion in China and other foreign countries through chronological manner. Upon completion of the course, students will understand: Historical facts of journalism and communication; Thread of the development of journalism and mass media; Experience and lessons from the history of journalism and communication.
Keyword Syllabus
The origin of the press, China's ancient newspapers, The modern press, John Milton, The Times, New York Times, Newspapers run by foreigners in modern China, Chinese Monthly Magazine, the origin of News agency, modern news agency, China's news agency, Reuters, AP, The origin of broadcasting, modern broadcasting institutions, Internet.
Prerequisite
Introduction to Journalism

JCM 105 Etiquette & Image for Communication 1 term, 3 credits
The course is to introduce essential aspects of western and oriental etiquette and taboo in social life and formal occasion, through which students learn how to appreciate social custom and conform to social behavior in different cultural contexts. Through practice and a solid understanding, they build up a better self-image and establish a professional and public image that can enhance interpersonal communication and mutual trust. Having completed the course, students should have an understanding of the international decorous behavior. They would be equipped with techniques for developing professional and public image through learning and practising the followings: Personal behavior with decorum; Concepts of international protocol and its application; Essential aspects of taboo and custom; Rebuilding a better self-image; Apparel and manner in formal occasion; Preparation for attending an interview.
Keyword Syllabus
Personal and public manner, etiquette in business communication, table manner, taboo, social custom, self-image establishment; decorum, appearance and conversation skills, techniques for interview, the art of speaking, public image, interpersonal communication.
Prerequisite
Nil

JCM 106 News Translation Skills 1 term, 3 credits
This course provides a basic practical training of news translation from English to Chinese. Upon completion of the course, students will be able to perform news translation tasks with acceptable accuracy and speed.
Keyword Syllabus
Accuracy, narrative styles, rhetoric, cultural barriers, sentence and phrase analysis.
Prerequisite
Nil

JCM 107 Computer Application for Journalism 1 term, 3 credits
Provides students with a broad education in computer system with emphasis on using the computer tools in mass media. Upon completion of the course, students are expected:; To be familiarized with Chinese word processing program associated with the Chinese input method; To explore modern word processing software and desktop publishing; To explore the use of the Internet system.
Keyword Syllabus
Computer fundamental components, operational capabilities of a computer system, wording processing software, software installation, basic editing technique, formatting document, automatic referencing, merge printing mail merging, database files, create envelopes and letters, using speller, fonts and graphics, special effects, styles, macros, Chinese coding system, types of input method, Chinese system operation and word Processor, desktop publishing, internet system.
Prerequisite
Nil

JCM 108 Introduction to Electronic Media 1 term, 3 credits
This course aims to enhance the understanding of the development history of electronic media, the pinciples of electronic media, and the characteristics of electronic media. Upon completion of the course students will appreciate the extent to whch electronic media affect society and individuals.
Keyword Syllabus
Broadcasting, Electromagnetic Energy, Frequencies, Network, ADSL.
Prerequisite
Nil

JCM 109 Basic TV System 1 term, 3 credits
To introduce the basic knowledge of TV engineering, elementary tri-color of TV, basic coordinating electronic system, knowledge about the compositions of video camera, frequency meter
To equip the students with essential knowledge for TV productions, the function and usage of the equipment involved, and enable them to make TV programmes by themselves.
Keyword Syllabus
Frame, Field, Lines, Scanning, NTSC, PAL, SECAM, Analog Composite Video, Y/C Separate Video, Analog Component Video, Digital Video, Balance Audio, Unbalance Audio, Audio Level, TV Transmission and Receive, NICAM, Tele-text, Function/Feature, Brightness, Contrasts, Colour, Tint, Sharpness, Screen, Size, TV System, Horizontal Resolution, Lens, Hood, Front Focus, Zoom, Iris, Macro Focus, Back Focus, Image Pickup Device, Prism, Viewfinder, Light Sources, Colour Temperature, Lens Filter, Adjustment Method, Power, Check up Procedure, Handling, VTR, VCR, Record Format, Playback, Video Head, Audio Head, Erase Head, VITC, LTC, Master Record, Assemble Edit, Insert Edit, Switch, Bus, Fade/Mix, Wipe Luminance Key, Chroma Key, Down Steam Key, Eternal Key.
Prerequisite
Nil

JCM 110 TV Programme & Movie Translation 1 term, 3 credits
This course provides an understanding of the theoretical and practical method of translation of subtitles for movies and TV programmes.
To introduce the technique of translation for Hollywood movies, TV feature films, TV news, TV sit-corns, TV documentary films and TV variety shows.
Keyword Syllabus
TV programme, movie, translation
Prerequisite
Nil

JCM 111 Introduction to Psychology 1 term, 3 credits
This course provides a comprehensive introduction to theories and concepts in psychology. Upon completion of the course, students will understand psychology relating to:; Psychological basis of behaviour; Mental development at various stages of life; Principles of learning and motivation; Language development; Memory and emotion; Psychological testing.
Keyword Syllabus
Psychoanalysis, Id, Ego, Superego, Defense Mechanism, Oedipus Complex, Electra Complex, Fixation, Regression, Insight, Play Therapy, Introspection, Classical Conditioning, Operant Conditioning, Behaviour Therapy, Hierarchy of Needs, Self-actualisation, Peak Experiences, Self-concept, Ideal Self, Free Will, Determinism, Reductionism, Schemas, Eclectic Approach, Homeostasis, Consciousness, Unconscious, Hypnosis, Amnesia, Hypermnesia, Instinct, Drives, Imprinting, Bonding, Ritualisation, Sociality.
Prerequisite
Freshman English

JCM 201 Introduction to Publication 1 term, 3 credits
This course provides an basic understanding on the history of printing and productive process of publication. Upon completion of the course, students will understand: Principle concepts of publication; Production process of different kinds of publications.
Keyword Syllabus
Publication, compile, printing, papyrus, scroll, sutra, bible, book, monthly, daily, evening news, E-paper, audio/video publications, Video-tape, CD, CD ROM, VCD, DVD.
Prerequisite
History of Chinese & Foreign Press, Introduction to Journalism

JCM 202 Journalism Ethics & Law 1 term, 3 credits
To introduce concepts, conducts, professional codes of ethics, laws and regulations of practicing journalism. Upon completion of the course, students will have a basic understanding of: Pros and cons of codes of practice; Philosophical underpinnings of journalistic ethics; Development of journalistic ethics; Array of journalistic ethical guidelines and the principles; Process of making journalistic ethical choices; Areas that infringe the law; Aspects that jeopardize the integrity of justice; Conducts that affect objective reporting.
Keyword Syllabus
Objective reporting, freedom of the press, social responsibility, news truth, objectivity and impartiality, upright and honest style, fair competition, journalistic moral evaluation, journalistic moral education, privacy, sedition, secrecy, sensational reporting, yellow journalism, TV & broadcast ordinance, erotica, news source, treason, paparazzi journalism, copyright, privacy, defamation, libel, slander, contempt of court, stalking.
Prerequisite
Introduction to Journalism

JCM 203 In-depth Reporting 1 term, 3 credits
This course provides a basic understanding and practice on the writing of in-depth reporting and approach to investigative reporting. Upon completion of the course, students will understand: The history, basic concepts of the writing of in-depth reporting; How to conduct investigative reporting; The social significance of in-depth reporting and investigative reporting.
Keyword Syllabus
In-depth reporting, explanative news, news analysis, news feature, investigative reporting, new journalism, precision journalism, news comment, news review.
Prerequisite
News Reporting & Writing

JCM 204 Mass Communication Theory 1 term, 3 credits
Delivering a basic understanding of communication theory; Presenting the development of communication theory; Highlighting the most important theories/models of communication. Upon completion of the course, students will understand the relationship between communication behavior and communication theory.
Keyword Syllabus
Communication Theory, Propaganda, Personal Influence, Diffusion of Innovation, Persuasive Research, Audience.
Prerequisite
Introduction to Electronic Media, Introduction to Journalism

JCM 205 Visual Communication 1 term, 3 credits
To give students a critical point of view in read images by introducing the usage of photographic images in everyday life as evidence in newspapers, magazines, ads, courtrooms, police work etc, and as visual narration in films, ads and etc. Upon completion of the course, students will possess the visual literacy ability to analyze and describe a picture, and to develop awareness of imbedded assumption about photograph as evidence.
Keyword Syllabus
Identity, fetishism, gender, mirror image, voyeurism, representation, photographic truth, aesthetic.
Prerequisite
News Photography, Mass Communication Theory

JCM 206 Introduction to Advertising 1 term, 3 credits
This course provides an understanding of the theoretical principle and application of the contemporary advertising practice. Upon completion of the course, students will understand: Theories of mass communication and advertising; Strategic advertising management; Creative advertising execution; Media planning process; Advertising research methods.
Keyword Syllabus
Advertising plan, advertising research, brand development, consumer benefits, marketing communications, market segmentation, media mix, persuasion, positioning, recall, situation analysis
Prerequisite
Mass Communication Theory

JCM 207 General Semantics 1 term, 3 credits
This course provides an understanding of the basic knowledge of Semantics and General Semantics. Upon completion of the course, students will understand: Principle concepts of Linguistics and Semiotics; Basic knowledge of Semantics and General Semantics.
Keyword Syllabus
Linguistics, semiotics, pragmatics, semantics, syntax, symbol, context, meaning.
Prerequisite
Mass Communication Theory

JCM 208 Introduction to Public Relations 1 term, 3 credits
This course provides concepts and theories of public relations in different social contexts and discuss strategies adopted in practice by PR firms, government bodies and non-governmental organizations, etc. This courses aims to enhance students' awareness and adaptability in different social environments and their competitiveness in the job market.
Keyword Syllabus
Public relations, ethics, media, advertising, marketing, government relations.
Prerequisite
Mass Communication Theory

JCM 209 News Reporting & Writing 1 term, 3 credits
This course provides an understanding of the basic process of news reporting and writing; Presenting the basic paradigms of various types of news writing; To alert students the importance of news writing with ethnical principles. This courses aims to equip students with the basic techniques of news reporting and writing.
Keyword Syllabus
Inverted pyramid, lead, body, fact, human interest, interpretative reporting, precision journalism, investigative reporting.
Prerequisite
Nil

JCM 210A/B Techniques for English News Writing & Reporting I & II 2 term, 6 credits
This course provides an understanding of the theoretic and practical issues on English news writing. Upon completion of the course, students are expected to understand the technique of English news writing and reporting which includes: News writing style; What makes a good news story; How to write headlines with substance; How to construct a good lead; How to write a good feature story; How to write broadcast copy; Writing for the Television Newscast; Preparing for the interview in English.
Keyword Syllabus
The Five W's and H Rule, a high level of moral awareness, public interest, self- discipline, professional ethics of a reporter.
Prerequisite
News Translation Skills

JCM 211 News Editing 1 term, 3 credits
This course provides an understanding of the theoretical and practical issues related to news editing. Upon completion of the course, students will understand: News editor's requirement, workload and work procedure; News editing skills; Layout design; How to use computer software related to editing and design.
Keyword Syllabus
News editor, news editing, headline, rewrite and editing, photojournalism, layout design, PageMaker.
Prerequisite
Introduction to Journalism

JCM 212 Magazine Writing & Practice 1 term, 3 credits
This course provides an understanding of magazine story developing, exploring, writing, reporting and editing. Special attention will be given to practical work. Upon completion of the course, students will understand: The concepts of magazine reporting & writing; Techniques and perspectives for story developing and exploring; Techniques & procedures of writing stories for magazines; Roles of magazine journalists; The professional aspects of magazine journalists; Roles of journalists in handling different stories; Latest trend of magazine reporting & publication in Hong Kong; Magazines marketing environment in Hong Kong.
Keyword Syllabus
Magazine writing, reporting, story lines, news angles, editorial policy, cover story, headlines, ethical standard, magazine design and layout, photo design, shooting and editing, market environment in Hong Kong.
Prerequisite
News Reporting & Writing

JCM 213 Magazine Editing 1 term, 3 credits
This course provides an understanding on the design, editing and production of magazine publication. Special attention will be given to the ethical role of editors. Upon completion of the course, students will understand: Concepts of magazine editing and publication; Techniques & procedures of magazine publishing; Roles of magazine editors; Ethical aspects of editors in handling different materials; Latest trend of magazine publication in Hong Kong; Magazine ecology in Hong Kong.
Keyword Syllabus
Magazine editing, production process, typesetting, film output, editorial policy, cover story, headlines, ethical standards of editors, sales volume, magazine design and layout, photo editing, desktop editing, editing software, copyright, market environment in Hong Kong.
Prerequisite
News Editing, Visual Communication

JCM 214 Financial News Reporting 1 term, 3 credits
To discuss the basic concepts and skills of how to write financial news reports and commentary. Upon completion of the course, students will understand: Basic concepts of financial news reporting; Basic skills to write, report and analyze financial news.
Keyword Syllabus
Economy, finance, surplus, deficit, foreign exchange, trade, inflation, stock market, real estate, mortgage.
Prerequisite
News Reporting & Writing, Principles of Economics

JCM 215 News Writing and Reporting of Science & Technology 1 term, 3 credits
This course provides a basic understanding of the essence of science and technology, and discuss the techniques of news writing and reporting of science and technology. Upon completion of the course, students will understand: Basic concepts of modern science; Differences between science and technology; Principles and practices of news writing and reporting of science and technology; How to interview famous scientists.
Keyword Syllabus
Science, humanism, technology, scientist, theory, practice, interview.
Prerequisite
News Reporting & Writing

JCM 216 Theory of Radio Production 1 term, 3 credits
This course provides an understanding of the theoretical and practical issues underlying the production of radio
Upon completion of the course, students will understand: Fundamentals of an audio system; Techniques of recording; Mechanics of modern radio production
Keyword Syllabus
Radio program structure, voice techniques, sound theory, wave properties, sound level and logarithm, production studio, audio console, microphone techniques, digital theory in audio, digital recorders and players used in radio production, fundamental of audio editing & multi-track recording, monitoring, audio formats, signal processing, production.
Prerequisite
Introduction to Electronic Media

JCM 217 Radio Operation & Programming 1 term, 3 credits
This course provides an understanding of the theoretical and practical issues underlying radio production.
Upon completion of the course, students will understand: Production of jingles, sigtune and trailers; Handling panel; Concept of live broadcasting; Basis of the "must" and "must not" in radio broadcasting; Techniques of guest interviews; Techniques of tape (MD) editing; Production of a radio program; Importance of radio promotion.
Keyword Syllabus
Applications of panel, jingles, sigtune, trailers, dead air, CCR, programming, continuity, sound bites, voice over, air-monitor, pre-feed, MD/CD editing.
Prerequisite
Theory of Radio Production

JCM 218 Introduction to TV Programming 1 term, 3 credits
To introduce in detail the concepts of TV production, enabling the students to understand from A to Z the production process of different genres of TV programmes
On completion, students will have the knowledge of the production process of different types of programmes and be able to participate in basic production work.
Keyword Syllabus
Strategy of the production of TV programmes, visual communication, image creation, narrative method, TV technology, genres of TV programmes.
Prerequisite
Introduction to Electronic Media

JCM 219 TV News Featuring 1 term, 3 credits
Provide detailed analysis to the students the concept and technique of producing "TV News features". Focus will be given on how to give in-depth news reports, how to analyse events in detail, compare the happenings of different events and follow up the research and reports on such events.
On completion, the students will be able to produce independently in-depth news features and reports and have the pre-requisite of becoming TV news reporters.
Keyword Syllabus
Topics and theme, moral issue, case analysis, division of scenes, news background, documentary.
Prerequisite
TV & Radio News Gathering, Writing & Production, TV Program Workshop

JCM 220 News Reporting of China 1 term, 3 credits
This course provides the student the ability to analyse China reports of different states and regions. By studying a series of cases in China news reporting from different perspectives and dimensions, students will be able to interpret and understand the issues on news reporting in China.
Keyword Syllabus
China, Greater China, News reporting of China, China report.
Prerequisite
Comparative Journalism, Media Sociology

JCM 221 Government and Politics of China 1 term, 3 credits
This course provides the knowledge of government and politics in China, especially on the central power structure, foreign policies, and reunification policy. Upon completion of the course, students will have: Knowledge of Chinese Communist Party's history and the contemporary leadership of China; Knowledge of government and politics in China; Ability to describe, explain and analyze China's political news.
Keyword Syllabus
China, government, politics, power, CCP.
Prerequisite
Introduction to Political Science

JCM 222 Analysis of Chinese Press Writing 1 term, 3 credits
Through an in-depth comparison of mainland China journalists' works to help the students recognize the style, the necessity and the evolution. Give some insight to the students which may help them to work in mainland China.
Keyword Syllabus
Style, China mainland, journalists' works
Prerequisite
News Reporting of China

JCM 223 Introduction to Sociology 1 term, 3 credits
This course provides a basic understanding of the nature of society and the causes and consequences of social facts, as well as to help students to make sense of the origins of social development and to develop their reasoning power. Upon completion of the course, students will be able to utilize a sociological approach to gain a supplementary understanding of the core issues of other social science disciplines.
Keyword Syllabus
Sociology, functionalist, conflict, symbolic interactionism, social interaction, social stabilization, norms, social organization, social groups, stratification, Weber's theory, industrialization, social transformation, capitalism.
Prerequisite
Freshman English I & II

JCM 224 Introduction to Political Science 1 term, 3 credits
To deliver a preliminary understanding of power and dominance, and analyze the relationship between state and individuals. Upon completion of the course, students will acquire the basic understanding of power, state, law, legitimacy, political culture, political participation, political system and party and political development.
Keyword Syllabus
Aristotle, John Lock, Social Contract, Sovereignty, Nature Law, By the People, Constitution, Government, Parliamentary, Checks and Balances, Political Party.
Prerequisite
Nil

JCM 225 Media Sociology1 term, 3 credits
To offer a sociological approach to the understanding of the nature of mass media; To scrutinize the main concepts of mass communication studies and journalism and explore their social implications; To present an integral analysis of media social nature and its implications for social development; To enhance students' ability of critical thinking and reasoning power. Upon completion of the course, students will have a solid understanding of the extent to which how individuals, mass media, and social structure are in an interactive relationship, and how media practice reflects class implications for socio-economic development.
Keyword Syllabus
Lasswell Formula, Agenda Setting, Class and Social Stratification, Populism, Ideology, Consumerism & Media Products, Samuel Huntington's Input/output Model, Civil Society, Defining News Value, Objective Reporting, Global Village, Media Imperialism, Opinion Leader's Class Nature, Class Nature of Media.
Prerequisite
Introduction to Sociology, Introduction to Journalism

JCM 226 Public Opinion 1 term, 3 credits
To introduce basic concepts concerning public opinion and their application in Hong Kong. Special attention will be given to the role of media in handling public opinion. Upon completion of the course, students will understand: Concepts and characteristics of public opinion; Formation of attitudes and opinions; Structure of public opinion; Role of mass media in the formation of public opinion; Role and impact of media in handling public opinion.
Keyword Syllabus
Opinion Polls, The Structure of Public Opinion, Surveys, Agenda Setting, Spiral of Silence, Persuasion, Attitude changes, Learning Processes in Attitude Formation, Public Opinion and Public Policy.
Prerequisite
Mass Communication Theory

JCM 227 Cross-cultural Communication 1 term, 3 credits
This course provides an overview of the study of communication and culture in cross-cultural contexts. Students will be acquainted with cross-cultural communication knowledge and theories of which they are able to apply in various cross-cultural situations. Upon completion of the course, students are expected to be able to: Develop cultural awareness to pursue communication in cross-cultural contexts; Increase the understanding of how culture affects communication of individuals at social, psychological and ideological levels; Precisely conduct cross-cultural comparisons; Enhance the ability to manage cultural issues affecting communication effectiveness; Develop cross-cultural competence, skills and strategies to deal with cross-cultural diversity.
Keyword Syllabus
Cultural diversity, identity, adaptation, effectiveness, multi-cultural communication, non-verbal communication.
Prerequisite
Introduction to Psychology, Introduction to Sociology, Mass Communication Theory

JCM 228 Creative Thinking 1 term, 3 credits
This course provides a comprehensive introduction to creative thinking and its application areas. After completing the course, students will be able:; To apply creative thinking to handle and solve different kinds of problems; To understand what creative thinking is and know how to use their thinking to make decisions and choices; To design and plan initiatives and to learn to be more creative.
Keyword Syllabus
Adversarial Thinking, Alternatives, Creative Thinking, Big Jump Creativity, Brainstorming, Breakthrough, Concepts Fan, Conformity, Convergent Thinking, Divergent Thinking, Feasibility, Fixed Points, Flexibility, Focus, Hindsight Logic, Ideas, Lateral Thinking, The Mechanism of Mind, Motivation, Perception and Processing, Proactive Thinking, Problem Solving, Provocations, Random Input Techniques, Random Words, Reactive Thinking, The Six Thinking Hats, Sensitization Techniques, Harvesting, Filament Techniques, Stepping-stone Method, Stratals, Vertical Thinking.
Prerequisite
Nil

JCM 229 Political Communication 1 term, 3 credits
To introduce the theories and practice of political communication and analyse how media play a role in politics and political development. Upon completion of the course, students will understand: Principle theories and practice of the political communication; Relationship between communication and election; Basic knowledge of how to use mass media for election.
Keyword Syllabus
Politics, political communication, power, election, mass campaign.
Prerequisite
Introduction to Political Science, Mass Communication Theory

JCM 230 International Relations 1 term, 2 credits
To introduce theoretical approaches to the analysis of international political and economic relations. To have comprehensive knowledge of International Relations; To explore more in-depth analysis of particular topics for further study; To facilitate the debate on the current international events.
Keyword Syllabus
Centrality, instrumentalities, states, government, balance of power, international political economy, environmental protection, globalization
Prerequisite
Nil

JCM 301 Research Methods of Mass Communication 1 term, 3 credits
This course provides the basic methods and applications to conduct surveys, research projects and content analysis. Upon completion of the course, students will understand: Basic research methods of mass communication; Basic applications of survey, research and content analysis.
Keyword Syllabus
Survey, research, content, analysis, sample, meaning.
Prerequisite
Mass Communication Theory

JCM 302 Public Relations Planning Workshop 1 term, 3 credits
This course provides a comprehensive overview of public relations (PR) as a vital communication activity in modern society and an established profession in the business world. Theoretical as well as practical aspects, useful skills and techniques in particular, will be discussed. Upon completion of the course, students will become aware of: The importance of public relation in modern society; The professionalism of public relations in the business world; The useful skills and techniques of public relations.
Keyword Syllabus
Principles, Codes, Interpersonal Communication, Personal Image, Profession, Writing, Tools, Publicity Campaign Planning, Liaison Skills, Crisis Management
Prerequisite
Nil

JCM 303A/B Newspaper and Magazine Workshop I & II 2 terms, 4 credits
This course provides an understanding of the theoretical and practical issues underlying the production of newspapers and magazines. Upon completion of the course, students will understand: How to write a media proposal; Media planning; Content design, editing and layout design; Advertising; Output; Circulation; How to use computer software related to editing and design; Different editing methods and skills; Web editing.
Keyword Syllabus
Media planning, content design, editing, layout design, advertising, output, circulation, magazine editing, book editing, web editing, PageMaker, Publisher, PhotoShop, Illustrator, Acrobat 5.0, FrontPage, Dreamweaver.
Prerequisite
News Reporting and Writing, In-depth Reporting, News Editing

JCM 304 Editorial Writing 1 term, 3 credits
This course provides the basic concepts and skills for writing editorial, commentary, review and column. Upon completion of the course, students will understand: Basic concepts of editorial writing; Basic skills for writing editorial, commentary, review and column.
Keyword Syllabus
Editorial, commentary, review, column, public forum, professional ethics.
Prerequisite
News Reporting & Writing

JCM 305 English Writing for Public Relations 1 term, 3 credits
This course provides knowledge and writing skills for the public relations profession. Upon completion of the course, students will have studied samples and enhanced their English writing skills through practice in the form of classroom exercises and research.
Keyword Syllabus
Public relations, press releases, PR, feature writing, speech writing, slogan, publicity, in-house publications, financial PR writing.
Prerequisite
Introduction to Public Relations, Introduction to Psychology

JCM 306 TV & Radio News Gathering, Writing & Production 1 term, 3 credits
This course provides an understanding on the theoretical and practical issues underlying the production of TV news story and documentary.
Upon completion of the course, students will understand: Hardware and software elements of TV news production; Writing and reporting daily news story and feature for broadcast; Shooting news stories; Editing news tapes; Selecting sound bites and natural sound; Interviewing before camera; Use of computer graphics; Strategic planning and producing.
Keyword Syllabus
Angle, background sound, Beta camera, cameraman, caption, computer graphics and effects, deadline, duration, digital Beta camera, digital satellite news gathering, duration, DV camera, electronic news gathering, filming, informative, lead and body, live reporting, master tape, microphone, name card, significance and servicing, slug, sound bite, sound on tape, rundown, stand upper, subtitle, tape edit, tape feed, tripod, video-journalism.
Prerequisite
Introduction to Electronic Media, Introduction to TV Programming

JCM 307A/B TV Program Workshop 2 term per term, 4 credits
This course aims at teaching the students the practical aspect of the technique of TV production. It helps students to acquire the knowledge of the production process of different genres of TV programmes, from pre-production planning, the actual video-shooting to post-production effects making. Upon completion, students will learn about the different aspects of different types of TV programmes. Also they will be able to use electronic equipment to produce different types of programmes, e.g. documentary, news feature, variety show etc.
Keyword Syllabus
Electronic media, TV video shooting, selecting the scenery and backdrop, lighting arrangement, special effects, creative script- writing.
Prerequisite
Introduction to Electronic Media, Introduction to Television Programming

JCM 308 Multi-media Network in Practice 1 term, 3 credits
This course provides the understanding of software and tools for a multimedia network to support news websites. Upon completion of the course, students are expected: To have the knowledge of building a web site; To fully understand and write HTML and related languages; To understand and apply server-side programs; To apply the popular Active Server Page; To appreciate server-side programs of popular sites; To understand database concepts; To build database and tables; To build web sites and applications related to News/Journalism.
Keyword Syllabus
Internet/Intranet, multi-media network, HTML tags, Hyperlink, Protocol, Objects, Properties, Images and sounds, Multi-media, XML, Other Languages, Client side, Server side, Personal Web Server, Internet Information Services (IIS), Root Directory, Virtual Directory, Management of a Web server, Server side Programming, Active Server Page,Sending data, Receiving data, Control and Structure,Elements of database, Tables and fields, Data type, Management of database Applications in Practice, News Discussion and News web sites, Web sites with questionnaires or voting.
Prerequisite
TV Programme Workshop, Computer Application for Journalism

JCM 309 Final Stage of Production in TV Program 1 term, 3 credits
This course introduces to the students how to do the packaging of TV programmes and the concept of post-production work including the use of equipments, facilities, computer editing. The students will be able to use all the equipment and facilities to produce TV programmes independently and are ready to become members of a TV production team.
Keyword Syllabus
TV editorial, editing, premiere & after effects, montage, computer effects, virtual TV, combination of scenes.
Prerequisite
TV Program Workshop, Post-synchronization/Dubbing Communication

JCM 310 Creativity in TV Production 1 term, 3 credits
This course provides students with the basic knowledge to analyse the nature of audience, enabling them to work independently, plan and produce TV programs that are original and yet cater for the audience taste. Students who take this course will understand the pre-production preparation work of TV programmes, the culture of TV productions, the tastes and preferences of different target audience - age, sex, and ethnic group. They will learn about the future trend of HK television development as compared to productions overseas.
Keyword Syllabus
Themes, the divisions of scenes, originality, organization, audience research and analysis.
Prerequisite
Introduction to TV Programming

JCM 311 Post-synchronization / Dubbing Communication 1 term, 3 credits
This course provides an understanding of how to incorporate music and sound effect to perfect video footages, so as to complete the task of communication through the medium of TV. Upon completion, students will understand: Analysis of the relationship between sound and image of TV production; Harmonious effect created when sound compliments the image; Importance of sound effect and how it affects the meaning perceived by the audience.
Keyword Syllabus
Sound and image, silent movie, rhythm, special sound effect, montage.
Prerequisite
Introduction to TV Programming

JCM 312A/B Workshop on Media Ecology in Greater China I & II 1 term, 3 credits
This course provides an understanding of the media practice in Greater-China regions (China, Hong Kong, Taiwan, and Macau). Upon completion of the course, students will understand: Principal concepts of comparative journalism and communication; Knowledge of media systems and media ecology of Greater-China regions (China, Hong Kong, Taiwan and Macau).
Keyword Syllabus
China, Taiwan, Hong Kong, Macau, media system, media ecology.
Prerequisite
Comparative Journalism, Introduction to Sociology, Media Sociology

JCM 313 Comparative Journalism 1 term, 3 credits
This course provides an understanding of journalism practices in different socio-political structures. Upon completion of the course, students will understand: Main currents of journalism practice in the contemporary world; Characteristics of press systems in China, Hong Kong, Taiwan and Macau.
Keyword Syllabus
Journalism, comparative, theory of the press.
Prerequisite
Introduction to Journalism, Introduction to Sociology

JCM 314 News Policy and Press Law in Mainland China 1 term, 3 credits
This course provides an understanding of the policies, laws and other related regulations governing the press in Mainland China and the consequences. Upon completion of the course, students will understand: The Constitution and political and legal system in Mainland China; CPC's Policy: as a medium of regulating the press; Legal issues that face the mass media fields in Mainland China; Law and regulations governing the press; The positive and negative aspects of the legal restriction in communication.
Keyword Syllabus
Constitution; legal system; political system; CPC's policy; law and regulations; freedom of press; news truth; the right to reputation; libel; the right to privacy; state security; state secrets; copyright; obscenity; trial by media; media administration
Prerequisite
Comparative Journalism

JCM 315 Social Aspects of Contemporary China 1 term, 3 credits
This course facilitates an in-depth understanding of the social development of contemporary China by combining the sociological and social anthropological approaches. Upon completion of the course, students will have a solid understanding of: The traditional and modern China; The stages of social change since 1949; The social implications of political development; The divergence and convergence of social development between mainland China and Taiwan.
Keyword Syllabus
rural economy, political economy, people's commune, commodity economy, land reform, cultural revolution, capitalism, political reform, socialism with Chinese characteristics, contract responsibility system, state capitalism, industrialization, class structure, open door policy, proletarianization, subsistence economy, development.
Prerequisite
Introduction to Sociology, Introduction to Political Science

JCM 316 Summer Internship 4/8 weeks, 2 credits
This course provides opportunities to students in gaining practical working experience and in exposing themselves to the practical working environment. Upon completion of the course, students should have: Consolidated the knowledge and skills from the programme; Gained practical working experience and learnt communication skills and how to interact effectively with their colleagues; Prepared themselves for their future career development in the media industry.
Keyword Syllabus
On-site learning, professionalism, practical experiences, media industry.
Prerequisite
Nil

JCM 317 Critiques of Media 1 term, 3 credits
To deliver a solid understanding of media practice; To present the pros and cons of media effects; To highlight the dilemma confronting freedom of speech and news ethics. Upon completion of the course, students will be able to appreciate the extent to which debates on the controversies of media practice and impacts on society make sense.
Keyword Syllabus
News Ethics, Audience, the Fourth Estate, Paparazzi Journalism, Freedom of Speech, Social Responsibility, Cultural Imperialism, Media Effect, Objective Reporting.
Prerequisite
Media Sociology

JCM 318 Essays in Media Influence 1 term, 3 credits
This course presents a solid understanding of media functions on social development, addresses the role of media in constructing social realities; This course also highlights the media effects on polity, economy and culture. Upon completion of the course, students will have an in-depth understanding of the relationship between social reality and media effects.
Keyword Syllabus
High & Low Culture, Social Facts, Media Function, Audience, Propaganda, Agenda Setting, Populism, Ideology, Political Economy.
Prerequisite
Media Sociology, Critiques of Media

CHI 190 Chinese Culture and Art 1 term, 3 credits
To promote traditional Chinese culture and art; To enrich students' culture and art knowledge; To cultivate student's cultural spirit and interest. Upon completion of the course, students will be equipped with general knowledge of Chinese culture and art, and appreciation ability. Their views and knowledge on Chinese culture will be broadened and extended, as will their contact with people in related domains.
Keyword Syllabus
Chinese customs, civil examinations, schools of philosophy, classical literature, calligraphy and paintings, architecture, music, dance, dress, ancient amusement, tea.
Prerequisite
Nil

ENG 101A/B Freshman English I & II 2 terms, 6 credits
To meet and move beyond the standard of AS level Use of English and to provide a solid foundation in English for first year tertiary study; To identify students' learning needs with regard to reading and writing in English using the guidance from various reference materials; To integrate speaking, listening, reading and writing skills so that students are given practice in understanding and using spoken English, writing clearly and accurately in a variety of styles, and understanding and using written texts; To help students identify strengths and weaknesses in reading and writing and to identify the learning strategies which are most effective in improving their reading and writing abilities; To improve students' abilities in speaking and listening skills, which enable them to interact with English speakers fluently and confidently. To gain written and spoken fluency and accuracy and to practice listening and reading in English.
Keyword Syllabus
Understanding writing task requirements, Selection and organization of information and ideas, paraphrasing, summarising, reference skills, Audience awareness, Editing for organization and linguistic accuracy, Reading Critically, Understanding main ideas and finding important details in a text, Developing conversation and discussion strategies, Making oral presentations, Predicting, Understanding main ideas and finding important details in spoken English, Extending grammar, vocabulary and pronunciation.
Prerequisite
Nil

ECO 101 Principles of Economics 1 term, 3 credits
This course provides an analytical skill for students in their life long learning; This course provides an understanding in principles of microeconomics including demand and supply, consumer behavior, production theory and market structure, price determination of production factors, and the application in related fields; To provide an understanding in principles of macroeconomics including measurement of national income, unemployment, economic growth, and price level, fiscal policy, structure and operation of Federal Reserve system, deposit creation and monetary policy, and international economics and world economy. After successful completion of this course, the student will have learnt: Aanalytical skill that can be used in study and everyday life; Concepts and principles in microeconomics that can help students study economic units such as firm, consumer, and the supply and demand of a single product; Concepts and principles in macroeconomics that can help students study economic problems such as unemployment, recession and price instability, and how government deals with these problems with fiscal and monetary policies.
Keyword Syllabus
Nature and overview of economics, economic role of government, supply and demand, consumer behaviour, production theory, market structure, factor markets, overview of macroeconomics, measuring economic activity, consumption and investment, theory of aggregate demand, economic growth, money and banking, central banking and monetary policy, exchange rates and international financial system.
Prerequisite
Nil